BRANDING

POWER OF BRAND

Brands beyond the package

Finding value, creating value and being remembered. As a specialist with particular expertise in packaging,
we maximise the appeal of your brand from a perspective close to the product.

Does your company have a marketing department?

For 20 years, YKS has been a design company with particular expertise in packaging for global and individual brands, combining branding, design and visuals to help clients drive growth for both their brand and their business.

In this diversified age, customer expectations are growing and technology and digital solutions are increasingly desired. Values for design are also changing and knowledge and expertise are required.

Brand and design perspectives, even with the same core concepts often diverge during the creative process. Yet, by understanding the brand deeply in balance with design principles, YKS can create a unified brand.

Especially for global brands, you need a brand perspective from a packaging specialist that cannot be complemented by a marketer or branding team alone.YKS takes responsibility to provide good design and branding proposals to improve the brand. We are also good at working with marketers. Please contact us for more information.

Do you understand branding theory but cannot connect it to product design?

As a specialist with particular expertise in packaging, YKS takes a more product-oriented perspective on branding. Theory alone is not enough to give it an actual shape. We can help you because we can draw up a solid design for branding.

Finding value

We share the client’s current issues and gather a lot of material, such as evaluations and thoughts on products and services. We then find values that cannot be found elsewhere and establish them as a brand concept.

Creating value

We create logos and copy in line with the design concept derived from the brand concept, and then create the products that consumers will directly hold in their hands, such as the packaging.

Remembering value

Image branding reflects the brand’s world. Memorable key visuals are more effective than any advertising management technique.

Pass on value

From in-store areas to digital areas such as websites and SNS, we create a total environment surrounding the product and spread the value of the brand.

Does your company have a marketing department?

In this diversified age, customer expectations are growing and technology and digital solutions are increasingly desired. Values for design are also changing and knowledge and expertise are required.

Especially for global brands, you need a brand perspective from a packaging specialist that cannot be complemented by a marketer or branding team alone. YKS takes responsibility to provide good design and branding proposals to improve the brand. We are also good at working with marketers. Please contact us for more information.

20 Years with Global Brands

10 Fields of Our Design

One Billion Consumers of Our Design

Do you understand branding theory but cannot connect it to product design?

Finding value

To share the client’s current issues, we gather a lot of material, such as evaluations and thoughts on products and services. We then find values that cannot be found elsewhere and establish them as brand concepts.

Creating value

We create logos and copy in line with the design concept derived from the brand concept, and then create the products that consumers will directly hold in their hands, such as the packaging.

Remembering value

Image branding reflects the brand’s world. Memorable key visuals are more effective than any advertising management technique.

Pass on value

From in-store areas to digital areas such as websites and SNS, we create a total environment surrounding the product and spread the value of the brand.

BRANDING FLOW

Analysis of the present situation

・Interviews with management and internal
・Market research
・Comparison with other companies
・Production of conceptual drawings

Building the brand

Brand concept building
・Unique strengths.
・Brand vision and behavioural guidelines
・Communication word settings

Design concept setting
・Moodboard production
・Colour system settings