{"id":10250,"date":"2026-03-18T01:28:21","date_gmt":"2026-03-17T16:28:21","guid":{"rendered":"https:\/\/yks-d.com\/?p=10250"},"modified":"2026-03-21T17:56:36","modified_gmt":"2026-03-21T08:56:36","slug":"mandom-lucido-nioicare","status":"publish","type":"post","link":"https:\/\/yks-d.com\/en\/mandom-lucido-nioicare\/","title":{"rendered":"MANDOM\u3000LUCIDO NIOI CARE"},"content":{"rendered":"\n
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\"LUCIDO_\u30cb\u30aa\u30a4\u30b1\u30a2_KeyVisual\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Evolving the brand while maintaining its trustworthiness<\/p>\n\n\n\n

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LUCIDO Nioi Care Package Redesign<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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The LUCIDO Nioi Care Series has become one of the leading brands in the drugstore market for men\u2019s odor care targeting the middle-aged demographic. When it comes to products that have enjoyed long-standing market support, changes to packaging design must be approached with caution. This is because it is crucial not to undermine the sense of reassurance or brand recognition among existing users. For this redesign, the goal was to evolve the brand into a smarter, more modern look while maintaining the trustworthiness and calmness characteristic of LUCIDO. By redesigning the entire package\u2014including revising the bottle shape\u2014we aimed to create a design that conveys a stronger sense of the brand\u2019s presence.<\/span><\/p>\n<\/div>\n\n\n\n

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\"LUCIDO_\u30cb\u30aa\u30a4\u30b1\u30a2_package-design\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Bottle design that highlights the brand logo<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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The bottle features the Lucido brand logo prominently embossed on its surface, expressing the brand\u2019s presence through the bottle\u2019s form itself. Since the product is displayed in stores wrapped in shrink film, visibility of the three-dimensional details is limited; however, the design utilizes surface composition and shading to ensure that the brand\u2019s identity is conveyed through the overall impression of the bottle. The diagonal lines on the bottle\u2019s surface were designed to interact with the surface composition, adding movement and a sense of depth to the simple design.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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\"LUCIDO_\u30cb\u30aa\u30a4\u30b1\u30a2_package-design\"<\/figure>\n<\/div>\n<\/div>\n\n\n\n
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Prioritize identifying series products<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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On drugstore shelves, multiple products from the same brand are displayed side by side. Therefore, it is important to clearly distinguish between products within each category while maintaining a sense of unity across the series. For this redesign, we carefully adjusted the bottle colors and other details to ensure that customers do not mistake one product for another.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Packaging designed to enhance the brand\u2019s presence on store shelves<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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It is important to understand why certain products are popular in the market. Rather than making drastic changes, the goal is to evolve the product without compromising the brand\u2019s value. In this project, by taking both marketing and design perspectives into account, we were able to evolve the packaging into a smarter, more distinctive design while maintaining the sense of trust that defines Lucid. By incorporating the brand logo into the bottle\u2019s form, we have enhanced the product\u2019s visual impact during use. At the same time, we designed the bottle so that its distinctive brand identity shines through even when viewed through shrink wrap on store shelves.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Project : MANDOM\u3000LUCIDO NIOI CARE
Credit : Creative Director Kan Yasuma \/ Art Director Akira Inoue \/ Designer Yusuke Kanai<\/p>\n\n\n\n

ALL PROJECT<\/span><\/strong><\/strong><\/span><\/a><\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Project : MANDOM\u3000LUCIDO NIOI CARECredit : Creative Director Kan Yasuma \/ Art Director Akira Inoue \/ Designer Yusuke Kanai<\/p>\n","protected":false},"author":1,"featured_media":10300,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","_locale":"en_GB","_original_post":"https:\/\/yks-d.com\/?p=10167","footnotes":""},"categories":[1],"tags":[],"class_list":["post-10250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toiletries","en-GB"],"_links":{"self":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/10250","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/comments?post=10250"}],"version-history":[{"count":4,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/10250\/revisions"}],"predecessor-version":[{"id":10327,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/10250\/revisions\/10327"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media\/10300"}],"wp:attachment":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media?parent=10250"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/categories?post=10250"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/tags?post=10250"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}