{"id":10699,"date":"2026-06-19T18:20:32","date_gmt":"2026-06-19T09:20:32","guid":{"rendered":"https:\/\/yks-d.com\/?p=10699"},"modified":"2026-06-21T12:35:47","modified_gmt":"2026-06-21T03:35:47","slug":"nobu-english","status":"publish","type":"post","link":"https:\/\/yks-d.com\/en\/nobu-english\/","title":{"rendered":"NOBU English"},"content":{"rendered":"\n
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Number of Enrolled Students to Reach 150% of the Previous Year’s Level<\/p>\n\n\n\n

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Rebranding and Corporate Identity Development for the English Education Brand \u201cNOBU English\u201d<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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We designed the Nobu English brand concept based on the impression that people often say, \u201cMr. Nobu is always smiling.\u201d We redefined a smile not merely as a facial expression, but as a reassuring sign that tells students, \u201cIt\u2019s okay to make mistakes\u201d and \u201cIt\u2019s okay to speak up.\u201d We\u2019re transforming English from something that\u2019s \u201cevaluated\u201d into a tool for \u201cconnecting with others,\u201d designing experiences that naturally make people want to start speaking. The first step toward cultivating English skills that allow you to spread your wings begins with a single smile. And we\u2019ve incorporated the experience of wanting to learn into our branding and design.<\/span><\/p>\n<\/div>\n\n\n\n

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BRAND SYSTEM<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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We have organized our learning framework\u2014including NOBU English Connect, Basics, Junior, and Kids\u2014and consolidated YouTube content, Eiken exam materials, AI-powered learning services, and online courses across these platforms. This creates a natural pathway for English learners to access services based on their specific goals. Through this brand integration, we have established a foundation that promotes user understanding while clarifying customer pathways and improving service engagement rates. Additionally, as part of its social initiatives, NOBU English is planning to provide English education support to children in foster care facilities. Mr. Nobuhiko Yamada, the founder, holds the belief that \u201cno matter what your starting point, if you have the will to learn, you can change your future,\u201d based on his own experience of carving out a path in life through English. Guided by this philosophy, plans are underway to engage in pro bono activities to create an educational environment where children in foster care can expand their future possibilities through English. This project has laid the foundation for a new educational brand that simultaneously achieves business growth and the creation of social value through brand redesign.<\/span><\/p>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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IMAGE CONTROL<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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In the photographs, we used a variety of background colors\u2014as unique as the individuals themselves\u2014to propose visuals that convey the world of Nobu English while bringing out the full potential of each person. We placed a strong emphasis on evoking not only the moment of learning but also the joy and expanding possibilities that lie beyond it. We designed visuals that convey an experience where students naturally engage with English, learn with joy, and discover their own potential. The diverse colors symbolize each individual\u2019s unique personality and the breadth of their future, representing the opportunity to step into a new world through English.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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LOOK & FEEL<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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A brand\u2019s image gradually evolves as more people become involved with it. That\u2019s why, to ensure its vision remains consistent, we\u2019ve clearly defined the brand\u2019s identity and philosophy and designed it so that anyone involved can convey the same values. By establishing the brand\u2019s look and feel, we communicate its unique identity.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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BLAND GUIDEBOOK<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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We will create guidelines for the logo and ensure it is used correctly in practice.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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HUB SYSYTEM<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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For NOBU English, where the brand\u2019s image was fragmented across various touchpoints, we designed a \u201cHub System\u201d that connects multiple services into a single, seamless flow. We integrated YouTube, teaching materials, online courses, and AI-powered learning, then restructured the platform around learning stages such as Connect, Basics, Junior, and Kids. By establishing a user journey that allows users to intuitively understand \u201cwhat to do next,\u201d we evolved the brand into one where English learning is experienced as a \u201cflow\u201d rather than a series of \u201cdisconnected points.\u201d This creates an environment where users can continue learning without hesitation, bridging the gap from \u201cunderstanding\u201d English to \u201cusing\u201d it effectively.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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To provide educational opportunities<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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He offers special learning support programs to ensure that all children can receive a high-quality English education, regardless of their financial circumstances or background. To bring to life his belief that English can expand the possibilities in life, he is planning to provide free English education support to children in children\u2019s homes. Rather than letting our brand\u2019s message remain merely words, we aimed to create a brand where business growth and social contribution naturally go hand in hand by translating that message into concrete action.<\/span><\/p>\n\n\n\n\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Project : NOBU English
Credit : Creative Director Kan Yasuma \/ Art Director Yasuko Tingey \/ Art Director Akira Inoue \/ Designer Yusuke Kanai<\/p>\n\n\n\n

ALL PROJECT<\/span><\/strong><\/strong><\/span><\/a><\/div>\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Project : NOBU EnglishCredit : Creative Director Kan Yasuma \/ Art Director Yasuko Tingey \/ Art Director Akira Inoue \/ Designer Yusuke Kanai<\/p>\n","protected":false},"author":1,"featured_media":10687,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","_locale":"en_GB","_original_post":"https:\/\/yks-d.com\/?p=10168","footnotes":""},"categories":[39],"tags":[],"class_list":["post-10699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category--en","en-GB"],"_links":{"self":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/10699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/comments?post=10699"}],"version-history":[{"count":5,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/10699\/revisions"}],"predecessor-version":[{"id":10722,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/10699\/revisions\/10722"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media\/10687"}],"wp:attachment":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media?parent=10699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/categories?post=10699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/tags?post=10699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}