{"id":7480,"date":"2013-03-01T14:45:51","date_gmt":"2013-03-01T05:45:51","guid":{"rendered":"https:\/\/yks-d.com\/?p=7480"},"modified":"2026-03-21T19:00:08","modified_gmt":"2026-03-21T10:00:08","slug":"dove-premiumface","status":"publish","type":"post","link":"https:\/\/yks-d.com\/en\/dove-premiumface\/","title":{"rendered":"DOVE PREMIUM"},"content":{"rendered":"\n
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Pursuit of even more subtle and advanced premiums.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Development of a premium line called ‘Focus on Foam’.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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As interest in facial cleansing is growing, the client asked us to develop a product that proposes a style of facial cleansing with richer foam, and we pursued a further sense of quality and luxury as a premium line, while keeping the concept of the Dove brand.<\/p>\n<\/div>\n\n\n\n

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Luxurious packaging design that evokes the image of a high-quality face wash.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Elements that evoke the image of a high-quality face wash are expressed in transparency and pearlescent gloss. The cap is made of translucent material and the body is pearlescent, giving the packaging a luxurious feel. In sharing our commitment to foam with the client, this led to the first product with accessories, which included a foaming net.<\/span><\/p>\n<\/div>\n\n\n\n

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Photography with a focus on the fineness of texture.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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After dozens of ways of creating the foam, which is the product concept, we decided on a fine-grained foam that is soft and glossy. After in-depth discussions with the photographer, the lighting for the shoot sought a gentle glow in the expression YKS is capable of accurate product photography as well as expression-oriented photography.<\/p>\n<\/div>\n\n\n\n

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Key visuals reflecting a world of quality face wash and premium.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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To create an image of a higher quality face wash, we created a key visual with a beautiful soft, enveloping lather and luxurious packaging. Memorable creative power is more effective than any advertising management technique.<\/span><\/p>\n<\/div>\n\n\n\n

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Project : DOVE PREMIUM
Credit : Creative Director Kan Yasuma \/ Art Director Akira Inoue \/ Designer Yusuke Kanai \/ Photographer Yasuhiko Kawashima<\/p>\n\n\n\n

ALL PROJECT<\/span><\/strong><\/strong><\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Project : DOVE PREMIUMCredit : Creative Director Kan Yasuma \/ Art Director Akira Inoue \/ Designer Yusuke Kanai \/ Photographer Yasuhiko Kawashima<\/p>\n","protected":false},"author":1,"featured_media":8170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","_locale":"en_GB","_original_post":"http:\/\/yks-d.com\/?p=3396","footnotes":""},"categories":[1],"tags":[66,87,71,72],"class_list":["post-7480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toiletries","tag-en-bottle-package-design","tag-en-branding","tag-en-key-visual","tag-en-photographing","en-GB"],"_links":{"self":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/7480","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/comments?post=7480"}],"version-history":[{"count":1,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/7480\/revisions"}],"predecessor-version":[{"id":10387,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/7480\/revisions\/10387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media\/8170"}],"wp:attachment":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media?parent=7480"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/categories?post=7480"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/tags?post=7480"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}