{"id":9473,"date":"2024-08-29T06:48:29","date_gmt":"2024-08-28T21:48:29","guid":{"rendered":"https:\/\/yks-d.com\/?p=9473"},"modified":"2026-03-21T18:08:38","modified_gmt":"2026-03-21T09:08:38","slug":"mandom-lucido","status":"publish","type":"post","link":"https:\/\/yks-d.com\/en\/mandom-lucido\/","title":{"rendered":"MANDOM LUCIDO"},"content":{"rendered":"\n
\"LUCIDO<\/figure>\n\n\n\n
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Package to be a catalyst to potential markets<\/p>\n\n\n\n

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Maximize the product’s unique features<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Among the large market for hair color, color rinse is a category that is expected to grow further in the future. Compared to hair color, color rinse has the advantage of being easy to use, with both treatment and hair-dyeing power, but until now it had the disadvantage of having weak hair-dyeing power and dirty hands, which has been a challenge for market expansion.The new product is a next-generation color rinse with a brush that can be used to easily dye hair with hair coloring power. As a catalyst for the potential market, it was essential to dispel the conventional image of color rinse and maximize the appeal of the product to consumers, such as \u201c5 times more hair dye\u201d and \u201camazing dyeability in just one application.We took on the challenge of creating a package that would retain the world view of the LUCIDO brand, which has been loved for many years, while also taking on the challenge of being a next-generation product.<\/span><\/p>\n<\/div>\n\n\n\n

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\"MANDOM<\/figure>\n\n\n\n
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Black-based package design<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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In order to best express the characteristics of the \u201cColor Rinse,\u201d we sought an idea based on the color black. Unlike color-based products, black packaging tends to blend in with shelf shadows in stores, and there is a risk of being overlooked by consumers. We needed to find a way to avoid this risk and get consumers to pick up the product. The tube itself was kept simple, and promotional and attention points were efficiently laid out on the outer box. We aimed for an attractive design with depth, using black as the base color, while incorporating a sense of luxury and quality with gold and high-quality product shots.<\/span><\/p>\n<\/div>\n\n\n\n

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Project : MANDOM LUCIDO
Credit : Creative Director Kan Yasuma \/ Art Director Akira Inoue \/ Designer Yusuke Kanai<\/p>\n\n\n\n

ALL PROJECT<\/span><\/strong><\/strong><\/span><\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

Project : MANDOM LUCIDOCredit : Creative Director Kan Yasuma \/ Art Director Akira Inoue \/ Designer Yusuke Kanai<\/p>\n","protected":false},"author":1,"featured_media":9527,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"swell_btn_cv_data":"","_locale":"en_GB","_original_post":"https:\/\/yks-d.com\/?p=9269","footnotes":""},"categories":[1],"tags":[66,87],"class_list":["post-9473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-toiletries","tag-en-bottle-package-design","tag-en-branding","en-GB"],"_links":{"self":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/9473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/comments?post=9473"}],"version-history":[{"count":6,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/9473\/revisions"}],"predecessor-version":[{"id":10340,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/posts\/9473\/revisions\/10340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media\/9527"}],"wp:attachment":[{"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/media?parent=9473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/categories?post=9473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yks-d.com\/wp-json\/wp\/v2\/tags?post=9473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}