Rebranding that builds on what the brand should look like 10 to 20 years down the line.
Maximise clients’ brand assets
The rebranding combined with a refresh of the packaging design that has developed with each renewal so far. The branding was designed to further effectively enhance the unparalleled brand asset, which is scientifically evidenced by the unique method of using eggshell membrane extract.
Achieving branding from the inside out. Branding methods that are shared internally and externally are important.
Branding cannot be achieved by renewing only externally. It is very important that the brand concept is understood and acted upon correctly from within the company. For this reason, we created the brand view for internal use and adopted a branding approach that can be shared both internally and externally.
Photographed to show sparks with a gentle, delicate expression.
To build a key visual that expresses surprise with a delicate image of sparks, we shot a photo shoot that followed the minute flames. We had close discussions with a trusted photographer and pursued a gentle, delicate look that disappears in an instant. YKS is not only capable of precise product photography, but also of pursuing expressions for key visuals. We also experiment with the latest equipment, such as generators.
Fluttering Key visuals.
The concept was to embody the scientific image with sparks and trap them in the serum. The colours are also created in a composition that is full of luxury, focusing on the colours of the product and the colours of the brand. We prioritise what we want to express as a brand first and foremost, without any restrictions. The concept of the product was also taken into consideration, from which we aimed to create a surprising and beautiful expression. Key visuals are an important advertising tool to express the brand concept and raise its value.
Credit
Creative Director Kan Yasuma / Art Director Yasuko Tingey / Art Director Akira Inoue / Art Director Yoshiaki Kouda / Designer Yusuke Kanai / Designer Takeomi Yoshimoto / Photographer Yasuhiko Kawashima
