Recreate everyone’s cuteness.
What cuteness resonates with Generation Z?
These products were branded and developed by TikTok creators to ‘enjoy cuteness’. They divided cuteness into stages and developed the products with the market in mind, incorporating research into which cuteness would be popular with everyone. The young creators’ requests were incorporated into the product.
‘Girls are free and pretty.’
‘Girls are free and pretty. But maybe they are too humble or too concerned about what others think, so they don’t really enjoy ‘being pretty’. With ‘Mimiii’ you are free to be pretty.’ This is an item for enjoying being cute, created by creators who have listened to the hidden feelings of such Generation Z, as consumers and on behalf of consumers, and who have heard many of their concerns.
To be able to honestly say, ‘I want to be cute.’ To be able to honestly say, ‘You’ve become cute’. The brand message that resonates with Generation Z has been developed into a logo with cuteness and reason.
Credit
Creative Director Kan Yasuma / Art Director Yasuko Tingey / Art Director Akira Inoue / Designer Yusuke Kanai
