NICO

Helping the owner and his wife to create a shop that is well-loved by the local community.

New style wine shop.

We supported the creation of a new style of wine shop “friendly enough for families with children to easily enter, yet specialised enough to satisfy even the most discerning wine connoisseur”, from branding and design.

Storytelling concept.

We created a concept board with a storyline that shows the owners, Mr and Mrs Arakaki, travelling around France in search of good wine, so that we share a common awareness with them.

Crafted logos and icons that make stories spring to life.

We aimed to create a cheerful logo design that would be easy to enter for young women with an awareness of Futakotamagawa. In terms of the brand’s colour scheme, we used a grape green and purple theme, reminiscent of white and red wine, to maintain visibility; we used bright shades so that the paper bags of people who have purchased products from NICO are easily recognisable from a distance; and we used a colour palette that is reminiscent of the wine bottles and grapes that are used at NICO. Graphic elements such as grapes, wine bottles and hedgehogs were used to give the design a crafted feel, as if a story was springing up.

Gift packages aimed at publicity.

The paper bags have an advertising effect when people who buy them carry them around town. For this reason, we proposed an eye-catching structure with a large logo on the paper bag and the bottle box, with vivid colours to bring the story to life.