Xicily Crystal ‘Prime Mint’.
Package design incorporating a premium feel.
The product was developed to incorporate a premium feel, different from regular XyliCrystal.
The aim was to create a premium impression in the packaging, while following consistent rules as a brand.
Food packaging that expresses sizzle.
Based on the product characteristics of Xicily Crystal, sizzle elements such as mint, splash and ice were proposed as symbols of freshness. We produced multiple design options to express a special and luxurious feeling, as well as a clean and refreshing image.
Credit
Creative Director Kan Yasuma / Art Director Akira Inoue
