Multi-directional analysis and easy-to-understand VI.
Personality and enthusiasm in design.
We analysed how to brand the very popular ‘Hashimoto Masayoshi’ on YouTube from various directions, including a design that expresses the personality and a very serious and enthusiastic doctor, in order to create a very easy-to-understand visual identity. While keeping the horizon line in mind for the increasing number of products to come, we created a design system that can unify the medical sense of Hashimoto Masayoshi in various genres.
Credit
Creative Director Kan Yasuma / Art Director Yasuko Tingey / Art Director Akira Inoue / Designer Yusuke Kanai
