Evolving the brand while maintaining its trustworthiness
LUCIDO Nioi Care Package Redesign
The LUCIDO Nioi Care Series has become one of the leading brands in the drugstore market for men’s odor care targeting the middle-aged demographic. When it comes to products that have enjoyed long-standing market support, changes to packaging design must be approached with caution. This is because it is crucial not to undermine the sense of reassurance or brand recognition among existing users. For this redesign, the goal was to evolve the brand into a smarter, more modern look while maintaining the trustworthiness and calmness characteristic of LUCIDO. By redesigning the entire package—including revising the bottle shape—we aimed to create a design that conveys a stronger sense of the brand’s presence.
Bottle design that highlights the brand logo
The bottle features the Lucido brand logo prominently embossed on its surface, expressing the brand’s presence through the bottle’s form itself. Since the product is displayed in stores wrapped in shrink film, visibility of the three-dimensional details is limited; however, the design utilizes surface composition and shading to ensure that the brand’s identity is conveyed through the overall impression of the bottle. The diagonal lines on the bottle’s surface were designed to interact with the surface composition, adding movement and a sense of depth to the simple design.
Prioritize identifying series products
On drugstore shelves, multiple products from the same brand are displayed side by side. Therefore, it is important to clearly distinguish between products within each category while maintaining a sense of unity across the series. For this redesign, we carefully adjusted the bottle colors and other details to ensure that customers do not mistake one product for another.
Packaging designed to enhance the brand’s presence on store shelves
It is important to understand why certain products are popular in the market. Rather than making drastic changes, the goal is to evolve the product without compromising the brand’s value. In this project, by taking both marketing and design perspectives into account, we were able to evolve the packaging into a smarter, more distinctive design while maintaining the sense of trust that defines Lucid. By incorporating the brand logo into the bottle’s form, we have enhanced the product’s visual impact during use. At the same time, we designed the bottle so that its distinctive brand identity shines through even when viewed through shrink wrap on store shelves.
Project : MANDOM LUCIDO NIOI CARE
Credit : Creative Director Kan Yasuma / Art Director Akira Inoue / Designer Yusuke Kanai
