Design of the core of the brand, the main product
A range of packaging colours that does not shake the brand’s credibility.
White is used as the base colour throughout the product range, with priority given to integrity and cleanliness as the brand’s trustworthiness. Ingredient motifs and image colours were then set for each variant. The focus was on creating a high-quality, luxurious feel while adjusting the overall tone.
Seasonal packaging that touches the heart
The client requested that we develop seasonal packaging that differs from the regular product line. While maintaining the image of the brand concept of ‘deep moisturising care’, the visual layout reproduced a special feeling as a limited edition product. We aimed to create a light and gorgeous image for spring’s ‘sakura’, a freshness for summer’s ‘grapefruit’ and a gentle, enveloping feel for ‘snowflakes’.
Creating visuals to broaden the range of images.
Image visuals are important for making products more attractive. We try to create product visuals that broaden the range of images to convey the brand concept and worldview more clearly.
Attention seals to increase product appeal.
Ensure a message that cannot be conveyed by packaging. We created an attention sticker with an optimum balance of visibility and information to enhance product appeal.
Sales promotions that direct people to products
We proposed a precise lead-in to the product, including consideration of colour area and visibility. Sales promotions are also part of the brand’s worldview, so the way catchphrases are included, the choice of colours and images, and the layout are all considered first and foremost in terms of expression that leads to brand trust.
Proposal for original shape to sister handwash.
The iconic drop-shaped ridges of the bodywash are utilised, while being reduced to the size of a handwash. The proportions of the bottle were designed to follow the image of a body wash, while also taking into account the rate of tipping over. The large diameter of the foam bottle made it difficult to control the thickness, ridges and capacity.
3D modelling to put the world of images into actual form.
The shape of the imagined drop-shaped ridge line is created in 3D modelling. Accurate 3D modelling techniques help bring the world of the image into actual shape. Structural studies and negotiations for communication to the production department can also be carried out smoothly.
Highly accurate product images with CG renderings.
Produce 3D images with graphic designs of products. Highly accurate product images that are almost identical to the actual product can be shared with the client. This can be preceded by a website and promotional activities.
Credit
Creative Director Kan Yasuma / Art Director Akira Inoue / Designer Yusuke Kanai / Photographer Yasuhiko Kawashima
